Since 2012, transportation-as-a-service has become ingrained in the travel plans of people around the world. Now, for every woman who has ever had to make up a story, fake a phone call, or mention a fake husband to ensure her safety in a rideshare, Wilma is here. With Wilma, women have the opportunity to ride knowing they will always be driven by a woman.

Wilma is North America’s first Women-Driving-Women Ride hailing membership service dedicated to creating a safe space for women to travel and work within the gig economy. We are at the forefront of solutions to provide an alternative, hassle-free ride hailing service and job opportunities that work for and empower women.

Our Values

This is no ordinary ride hailing service. With our unique subscription model comes a community of safety and sisterhood. You will also be connected with like-minded women who share our vision for this incredible movement.

Safety First
Peace of Mind

Meet the Team


Terri Phipps, Wilma CEO and Founder

Terri Phipps

Company Founder & Chief Executive Officer

In her role as CEO, Ms. Phipps is excited to bring Wilma to North America. Ms. Phipps has an extensive 20 + year history of success as a National Sales Leader at Xerox. Ms. Phipps brings experience as an exceptional leader in roles as VP of Western Canada at Knightsbridge, VP at Compass Group, and SVP/Managing Director of Optimum Talent (a division of Gallagher Insurance). Prior to entering the corporate world, Ms. Phipps was an actress and standup comedian living in New York, San Francisco, and Los Angeles. Ms. Phipps also has extensive experience as a motivational speaker and mentor to women in business. Ms. Phipps has a warm and friendly way of leading decisively and is cool under pressure.


Mary Morrison

Co-Founder & Senior Vice President Partnerships

As Co-Founder and SVP of Partnerships, Ms. Morrison’s strategic leadership style anchored in doing the right thing in the right way is invaluable to Wilma. Most recently, Mary was retained by a BC based privately owned corporate housing company to lead growth initiative strategies. She also brings a strong entrepreneurial background to bear at Wilma, as Founder of Hail Mary – a consultancy focused on optimizing Clients and Sales organizations to create and achieve sustained enterprise success. As VP of Strategic Initiatives at Compass Group, she oversaw complex market development in the portfolio sectors of Government, Healthcare, Education and B2B. Client Centricity is in Mary’s DNA as well as her passion for great wine, delicious food and roads untravelled.

Executive Team


Sampson Chan

VP of Finance


Nooreen Kabani

Director of HR

Farrah Khimji

Director of Investor Relations

Ashleigh Berger

Head of Operations

Natalie Chew, Director of Marketing at Wilma

Natalie Chew

Director of Marketing and Communications

Strategic Advisors


Margaret Zanel

Strategy Advisor

Luca Maraschi

Technical Advisor


Sheila Murray

Marketing Advisor

Coming Soon to London, Toronto and Mississauga

Would you like to use the Wilma ride hailing service in your City?

Contact us to let us know!
womani riding in car