Since 2012, transportation-as-a-service has become ingrained in the travel plans of people around the world. Now, for every woman who has ever had to make up a story, fake a phone call, or mention a fake husband to ensure her safety in a rideshare, Wilma is here. With Wilma, women have the opportunity to ride knowing they will always be driven by a woman.

Wilma is North America’s first Women-Driving-Women Ride hailing membership service dedicated to creating a safe space for women to travel and work within the gig economy. We are at the forefront of solutions to provide an alternative, hassle-free ride hailing service and job opportunities that work for and empower women.

Our Values

This is no ordinary ride hailing service. With our unique subscription model comes a community of safety and sisterhood. You will also be connected with like-minded women who share our vision for this incredible movement.

Safety First
Peace of Mind

Meet the Team


Terri Phipps, Wilma CEO and Founder

Terri Phipps

Company Founder & Chief Executive Officer

Terri Phipps brings a wealth of experience to her role as CEO of Wilma including an extensive pedigree in sales that encompasses over 20 successful years at Xerox as a national sales leader, followed up with roles as VP of Client Solutions at Knightsbridge, VP of Sales at Compass Group, and SVP and Managing Director of Optimum Talent. Ms. Phipps is not only a proven sales and marketing professional,  but she has also harnessed the power of motivating others. Furthermore, Ms. Phipps has shared her knowledge and experiences as a motivational speaker and mentor to women in business. Audiences have found Terri to be a captivating speaker that brings passion and humour to her messaging. Ms. Phipps developed her engaging style starting with her early years living in New York, San Francisco and Los Angeles working as an actress and stand-up comedian. It is no wonder, Terri is a popular leader and a respected entrepreneur.


Mary Morrison

Co-Founder & Senior Vice President Partnerships

As Co-Founder and SVP of Partnerships, Ms. Morrison’s strategic leadership style anchored in doing the right thing in the right way is invaluable to Wilma. Most recently, Mary was retained by a BC based privately owned corporate housing company to lead growth initiative strategies. She also brings a strong entrepreneurial background to bear at Wilma, as Founder of Hail Mary – a consultancy focused on optimizing Clients and Sales organizations to create and achieve sustained enterprise success. As VP of Strategic Initiatives at Compass Group, she oversaw complex market development in the portfolio sectors of Government, Healthcare, Education and B2B. Client Centricity is in Mary’s DNA as well as her passion for great wine, delicious food and roads untravelled.

Executive Team


Sampson Chan

VP of Finance


Nooreen Kabani

Director of HR

Farrah Khimji

Director of Investor Relations


Mark Pribula

Director of Operations

Natalie Chew, Director of Marketing at Wilma

Natalie Chew

Director of Marketing and Communications

Strategic Advisors


Margaret Zanel

Strategy Advisor

Luca Maraschi

Technical Advisor


Sheila Murray

Marketing Advisor

Ashleigh Berger

Operations Advisor

Now servicing London, Ontario

Would you like to use the Wilma ride hailing service in your city?

Contact us to let us know!
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